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Logos - Appeals to the audience's logic.Ethos relies on the credibility, reputation, and trustworthiness of the speaker or writer (most closely associated with the voice).
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It’s the effort to use rhetorical appeals to influence an audience and achieve a certain set of purposes and outcomes. The term rhetoric is often connected to argument or criticism, and often carries a negative connotation (e.g., "The political rhetoric is so divisive." ). The goal of a rhetorical analysis is to take into consideration the purpose, audience, and the occasion (or the context in which the text will be written or read). It may be in written form (like your sources) or some other form of communication like a speech. Rhetorical Analysis and the Rhetorical TriangleĪ rhetorical analysis refers to the process of analyzing a text, source, or artifact. Logical, Emotional, or Ethical Fallacies.
PERSUASIVE ARTIFACT MEANING HOW TO